Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages is turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google’s search engine rankings. Achieving such a task is not an easy feat, however with a bit of perseverance, one can definitely improve their chances of reaching that glorious first page result.

Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called “SEO” and it stands for Search Engine Optimization. SEO basically consists of the customization of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website’s ranking and every search engine is different. This makes trying to optimize your site for Google, Yahoo, Live and the many others quite a painstaking task.

As most of us are aware, Google is currently the most popular search engine for the majority of Internet users. As such, it is only normal that we’d want to focus our sights on achieving a higher ranking within Google first with the hope that the rest will follow. To do this, we must start a journey that could potentially take months before we start seeing any real change, however we have to start somewhere.

Our journey begins by defining some of the key contributing factors that Google uses to determine a website’s and webpage’s ranking within its results. These factors range from keyword use to manipulating internal and external links and the líst goes on. To get you started, we have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listings.

Keyword Use Factors

The following components relate to the use of search query terms in determining the rank of a particular page.

1. Keyword Use in Title Tag - Placing the targeted search term or phrase in the title tag of the web page’s HTML header.

2. Keyword Use in Body Text - Using the targeted search term in the visible, HTML text of the page.

3. Relationship of Body Text Content to Keywords - Topical relevance of text on the page compared to targeted keywords.

4. Keyword Use in H1 Tag - Creating an H1 tag with the targeted search term/phrase.

5. Keyword Use in Domain Name & Page URL - Including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.

Page Attributes

The following elements comprise how Google interprets specific data about a webpage independent of keywords.

6. Link Popularity within the Site’s Internal Link Structure - Refers to the number and importance of internal links pointing to the target page.

7. Quality/Relevance of Links to External Sites/Pages - Do links on the page point to high quality, topically-related pages?

8. Age of Document - Older pages may be perceived as more authoritative while newer pages may be more temporarily relevant.

9. Amount of Indexable Text Content - Refers to the literal quantity of visible HTML text on a page.

10. Quality of the Document Content (as measured algorithmically) - Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.

Site/Domain Attributes

The factors below contribute to Google’s rankings based on the site/domain on which a page resides.

11. Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity).

12. Age of Site - Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership).

13. Topical Relevance of Inbound Links to Site - The subject-specific relationship between the sites/pages linking to the target page and the target keyword.

14. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.

15. Rate of New Inbound Links to Site - The frequency and timing of external sites linking in to the given domain.

Inbound Link Attribute

These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page.

16. Anchor Text of Inbound Link.

17. Global Link Popularity of Linking Site.

18. Topical Relationship of Linking Page.

19. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.

20. Age of Link.

Negative Crawling/Ranking Attributes

There are also some points we should make before you start getting your hands dirty. With any type of SEO marketing, there are some things that can actually have a negative impact on your ranking. These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google.

• Server is Often Inaccessible to Bots.
• Content Very Similar or Duplicate of Existing Content in the Index.
• External Links to Low Quality/Spam Sites.
• Duplicate Title/Meta Tags on Many Pages.
• Overuse of Targeted Keywords (Stuffing/Spamming).

It’s now time to get busy! Start prioritizing your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task and improving ranking is mostly a business/marketing strategy. What might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you’re after.

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Choosing a good domain name is crucial to the success or failure of your business. You may wonder how something so small and slight could have an impact on your business, but the best way to compare this is to think about how important location is to an offline business? If you do not have a good location, you are likely not going to get many visitors. The same holds true for a good domain name as well.

Here, you will discover the six qualities that a good domain name must have to ensure maximum success.

1.) Memorable

A good domain name must be memorable. Yes, we have the option of bookmarking a site that we enjoy; however, the hard truth is that many people do not take advantage of bookmarking. Therefore, it is necessary to ensure that your domain name is one that is easy to remember and makes an impact. It should be easy, memorable, and straight forward.

Avoid complexity and it is usually a good idea to avoid initials in most cases. The only exception to this rule would be if the letters represented the website name or business and was still easy to remember.

2.) Short and Sweet

Twenty characters is the maximum that you should use for a good domain name, ten is even better. A long and complicated domain name is not going to help you. Your best bet is to keep it short and sweet. A great domain name is less than ten characters; a good domain name is less than twenty characters. A bad domain name goes over twenty characters.

3.) Be Choosy On Your Extension

There are several domain extensions available to you such as .com, .net, .org, .tv, .info, .gov and so on. However, some of these work better than others and are more memorable at the same time. It is important to understand that some extensions also have restrictions such as .gov is reserved specifically for government websites. The .com domain name extension is the best by far, because it is the most widely used.

The .net extension is the second best, but be prepared most people will type .com before they will .net if they cannot remember which extension you use. The type of extension you use might also have a bearing on the type of website. Some people have come to expect certain things when a particular extension. For example, .org is typically used by not-for-profit organization and educational websites. The .info extensions are generally used for informational websites.

4.) Spelling Means Everything

Having a difficult to spell domain name could cause you some trouble. Again, many do not even make use of bookmarks; therefore, if your domain name is hard to spell, they may end up at a competitor’s website.

A good domain name contains only words that are easy to pronounce, have a good combination of words or letters that are used in every day language, and does not contain foreign words that may be difficult to non-native speakers.

5.) Tells a Story

A good domain name should be descriptive and tell a story. In other words, when your visitors, customers, or potential customers see your domain name they should instantly be able to tell what they are going to find. For instance, if it is your business, a business name is good.

6.) Avoid Fancy Symbols

It is never a good idea to use numbers or hyphens within your domain name. Even if your domain name is memorable, many people will not pay attention to the symbols, which could lead them to someone else’s website.

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A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.

Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I’m sure you can guess the answer!)…

1. Keyword research carried out Before you even begin building your website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker, you can discover which keywords are searched for the most frequently and then specifically target those phrases. Doing keyword research is also crucial for your site’s usability. By using the same keywords in your website that web users are searching for in search engines, you’ll literally be speaking the same language as your site visitors.

   For example, you might decide to target the phrase, “sell toys”, as your website does in fact sell toys. Keyword research would undoubtedly show you that web users are actually searching for, “buy toys” (think about it - have you ever searched using the word, “sell”, when you want to buy something?). By placing the phrase, “buy toys” on to the pages on your website, you’ll be using the same words as your site visitors and they’ll be able to find what they’re looking for more easily.

2. 200 word minimum per page Quite simply, search engines love content - the more content there is on a page the easier it is for search engines to work out what the page is actually about. Search engines may struggle to work out the point of a web page with less than 200 words, ultimately penalising that page in the search rankings.

   In terms of usability, it’s also good to avoid pages with very little content. A page with less than 200 words is unlikely to contain a large amount of information, so site visitors will undoubtedly need to click elsewhere to find more detailed information.

   Don’t be afraid to put a reasonably large amount of information on to a page. Web users generally don’t mind scrolling down anymore, and provided the page provides mechanisms to aid scanning (such as employing sub-headings - see point 6 below) it shouldn’t be too difficult for site visitors to locate the information that they’re after.

3. 100kb maximum HMTL size If 200 words is the minimum page content size, then 100kb is the maximum, at least in terms of HMTL file size. Anything more than this and search engines may give up on the page as it’s simply too big for them.

   A 100kb HMTL file will take 20 seconds to download on a 56k dial up modem, used by three in four UK web users as of March 2004 (source: UK government). Add on the time it takes for all the other parts of the page to download, such as images and JavaScript files, and you’re looking at a highly un-user-friendly download time!

4. CSS used for layout The website of Juicy Studios saw a six-fold increase in site visitors after switching from a table-based layout to a CSS layout. Search prefer CSS-based sites and are likely to score them higher in the search rankings because:
   • The code is cleaner and therefore more accessible to search engines
   • Important content can be placed at the top of the HTML document
   • There is a greater density of content compared to coding

   Using CSS for layout is also highly advantageous for usability, as it leads to significantly faster download times.

5. Meaningful page title If you know anything about search engine optimization you’ll know that search engines place more importance on the page title than any other attribute on the page. If the title adequately describes the content of that page then search engines will be able to more accurately guess what that page is about.

   A meaningful page title also helps site visitors work out where they are, both within the site and the web as a whole. The page title is the first thing that loads up, often quite a few seconds before the content, so a descriptive, keyword-rich page title can be a real aid to help users orientate themselves.

6. Headings and sub-headings used Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings (in theory at least) summarise the content immediately below them. Search engines assign the most importance to < h1 >, then < h2 >, and so on.

   Headings are also incredibly useful for your human site visitors, as they greatly aid scanning. Generally speaking, we don’t read on the web, we scan, looking for the information that we’re after. By breaking up page sections with sub-headings that effectively describe the content beneath them, scanning becomes significantly easier.

   Do be sure not to abuse heading tags though. The more text you have contained in heading tags within the page, the less importance search engines assign to them.

7. Opening paragraph describes page content We’ve already established that search engines love content, but they especially love the first 25 words or so on each page. By providing an opening paragraph that adequately describes the content of the rest of the page (or the site if it’s the homepage), you should be able to include your important keyword phrases in this crucial area.

   As web users, whenever we arrive at a web page the first thing we need to know is whether this page has the information that we’re after. A great way to find this out is to scan through the first paragraph, which, if it sufficiently describes the page content, should help us out.

8. Descriptive link text Search engines place a lot of importance on link text. They assume that link text will be descriptive of its destination and as such examine link text for all links pointing to any page. If all the links pointing to a page about widgets say ‘click here’, search engines can’t gain any information about that page without visiting it. If on the other hand, all the links say, ‘widgets’ then search engines can easily guess what that page is about.

   One of the best examples of this in action is for the search term, ‘miserable failure’. So many people have linked to George Bush’s bio using this phrase as the link text, that now when miserable failure is searched for in Google, George Bush’s bio appears top of the search rankings!

   As web users, we don’t generally read web pages word-for-word - we scan them looking for the information that we’re after. Compare the following two paragraphs:

   This is some text, lots and lots of lovely text. Now, here’s a sentence with a link in it. To read more about our widgets please click here. Following this, there is more text, lots and lots of lovely text. And one more sentence, containing yet more text to illustrate this point.

   This is some text, lots and lots of lovely text. Now, here’s a sentence with a link in it. Please read about our widgets whilst visiting our website. Following this, there is more text, lots and lots of lovely text. And one more sentence, containing yet more text to illustrate this point.

   The first paragraph isn’t so good as when you scan through it, you can’t take any meaning from the word ‘click here’. The second paragraph, with its link text that effectively describes its destination, is far easier to scan and you can understand the destination of the link without having to read its surrounding words.

9. Frames avoided Frames are quite an old-school technique, and although aren’t as commonplace as they once were, do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can’t follow links between frames.

   Even if a search engine does index your pages and web users find you through a search engine, they’ll be taken to one of the pages within the frame. This page will probably be a content page with no navigation (navigation is normally contained in a separate frame) and therefore no way to navigate to any other page on the site!

   Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and bookmarking. Put simply, say no to frames!

10. Quality content provided This may seem like a strange characteristic of a search engine optimised website, but it’s actually crucial. Search engines, in addition to looking at page content, look at the number of links pointing in to web pages. The more inbound links a website has, all other things being equal, the higher in the search rankings it will appear.

    By providing creative, unique and regularly updated content on your website, webmasters will want to link to you as doing so will add value to their site visitors. You will also be adding value to your site visitors.

Conclusion

Optimising your website for both search engines and people needn’t be a trade-off. With this much overlap between the two areas, you should easily be able to have a website that web users can find in the search engines, and when they do find it, they can find what they’re looking for quickly and efficiently.

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Have your banners viewed across the internet and only pay for results. This gives you the exposure you need to establish branding and awareness, but without the huge costs of banner advertising. An Affiliate program is a marketing system where you offer others an incentive (such as a commission) for other companies to advertise your site. The companies who join are called affiliates and they only earn a commission on actual sales you receive from their site. You can offer the affiliates a choice of marketing options, the most popular being banners, e-zine adverts and text links. You pay affiliates only after the results of the advertising have come in i.e. $500 of sales, or 10,000 clicks. The more sites you join to your affiliate network the more traffic and exposure you get, promoting your site all over the internet. Fig 1a is a graphical representation of this. You only pay for results of your choosing, the most popular types of affiliate program being, PPS (pay per sale) and PPC (pay per click). There are many types of affiliate program that you can have, the most popular are listed in the section below. AllAffiliatePro affiliate software can be used to create virtually any type of affiliate program, not limiting you to only one type, you may offer several types of program at the same time, allowing your affiliates to choose their preferred incentive. Then there are some example figures showing the basic maths of how affiliate marketing works. There is also an affiliate revenue calculator where you can try out some figures of your own.

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There are many ways for you to approach your internet marketing strategy. The benefits and long term online advertising advantages, if undertaken correctly, can be the single most effective advertising and marketing campaign hands down when compared to conventional advertising or marketing strategies. It is also a relatively even playing field, so even if you are small to medium business or company, you can still compete with national or international household names. You can search in Google, Yahoo, MSN or any other search engine for companies or businesses offering internet marketing services.

You will be amazed at just how many online advertising agencies are out there offering different forms of online marketing or internet advertising ranging from banner advertising, through to pay per click and search engine optimisation seo for short), with or without link building, which is utilising reciprocal or one way links, commonly referred to as backward links to increase your natural search engine listings.

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Domaining or Domain Flipping has been a very profitable business for a number of years, now. It has been going through a bit of a recession as of late, but that’s probably due to the influx of newbies and scammers to the business. As long as you present yourself well, and show that you are not a scammer, then you will have no trouble in the domain flipping business. Also, since everything in this business is done online, after you’ve flipped your first domain, you can be like “Yeah, I make money online!”

Domain flipping is in and of itself, extremely simple. All you have to do is register a new domain that is available, and sell it for more than you registered it more. For a registrar, I recommend Namecheap. Namecheap allows you to transfer funds for a PayPal account that does not have a credit card attached to it, unlike GoDaddy, or some other registrars. As a bonus, I will tell you Namecheap’s coupon code for this month; It’s MAYFLOWERS. Now, what I just explained is the very basis of domain flipping, but it might only make you $1-$30 depending on the domain you get.

If you’re wanting to make more than $30 a pop, they you’re going to have to invest time, resources, and maybe even some money into the business. First of all, people want domains with some sort of traffic. There are a variety of ways you can obtain traffic, but there are two good free options. These two free options are, PPC websites, and StumbleUpon. PPC websites are easy, but they take up some of your precious time, but they are a viable option for the domainer who isn’t lazy, and has a lot of free time. Basically, you click on ads, and/or view other people’s websites in exchange for credits, which you can use to put your website in the site viewer. This will guarantee that people will view your website for at least 30 seconds, and can bring some significant traffic to your website. Most people know what StumbleUpon is, but just in case you don’t know, it is a social bookmarking site, where you submit websites and people vote thumb up or thumbs down and can give reviews when they “Stumble” onto it, which means they clicked the Stumble button which gave them a random website according to their interest. Another good way to advertise the website and get free traffic is to put the link in your signature in any forums you are active in. Now, this link will appear under every single post you make, and if you are active on forums like I am, then that is a lot of links, and a lot of potential visitors.

Putting good original content on your site is also a good idea. This will increase the value of the site, which will allow you to sell the content with the domain to increase your profits. You can hire a freelance writer like myself to write the content for you, or you can save the money and just do it yourself. See Jacob’s post on Hiring and Running Effective Content Writers if you are looking to hire freelancers. Doing it yourself is a viable option in this case, even if you are not the best writer, because as long as it is original and SEO friendly, meaning keyword rich, it will serve its purpose of driving free traffic from search engines. You can also include links to other privately owned websites in your content. The private website owners are almost always curious as to who is linking to them, and will most always visit the site that is linking to them, which in this case i s yours. Even if they just visit one time, that’s more than no one visiting you site. Also, think of how many links you can include in one page or article; that’s exactly how man back visits you can expect from other webmasters, who will be unknowingly helping you flip domains.

Now that you have the domain, and its getting traffic, you’ll need to track it. Otherwise, you’ll have no proof that it is receiving traffic, and you won’t be able to sell the domain for what it’s really worth. I recommend Google Analytics for this, as it is completely free and completely comprehensive. The reporting takes a little while, but you shouldn’t mind because the service you are getting is great, and it’s from Google, so you know it’s reliable. On the subject of selling, there are two types of places I suggest that you sell domains. There are forums such as DigitalPoint and SitePoint, where you can buy and sell domains that are on the cheaper side. Then they are domain auction sites like Sedo with listing fees and commissions similar to eBay. Obviously, Sedo is going to be better for domains that are going to cost more money, where the listing fees and commissions won’t wipe out your profits from your domains. Forum selling and buying is completely safe so long as you are cautious. I got a domain for only $6 on there that I plan to develop and then flip, I just always make sure the person has iTrader, or I have seen them do successful deals before, or hopefully both.

Now that you know everything you’ll need to do to start flipping your domains, go out and do it! Let me know how my guide helped you, and if you have any more questions, I’ll try to answer them.

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A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his “secret” is illegal - nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses “I’ve actually gotten over $87 million in advertising that using my secret I never had to pay for … and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines … all of which I got for free …”

So powerful is his secret that he’s able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret “Wow! Ha! This is really unique … and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!”

The northerner revealed that in this nearly eight years’ period of time since applying his secret he’s done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.”

Now to everyone else’s fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he’s not promising any of us for how long.

A bit of an eccentric, the gentleman says “We’ll see just how long I can make it available before it saturates things.”

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.”

It is currently available at:

http://tinyurl.com/62euso

…so you may want to head on over there now and get it.

It’s in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you’re there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

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Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big. The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google’s Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3
Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used “Adwords for Content” in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5
Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword. If the advertisers are not he same, then the advertiser is possibly not using the “Adwords for Content” mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit. If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

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